The PUNCH will be offered in unique Personas which will not only appeal to customers from a design perspective, but the feature content in each persona has been configured keeping in mind choices of various customer types.


It is for the digital natives, who want to be always connected and prefer information at their fingertips and is loaded with features to complement the customer’s techy personality.

TATA Punch TATA Punch


It is designed for the city dweller who loves to make a style statement with every drive. The persona is loaded with a host of features to complement the customers’ active metro life.

TATA Punch TATA Punch


It is for the customers with a streak of adventure and love for the outdoors. This persona is for those who love driving long distances and exploring beyond the obvious

TATA Punch TATA Punch


It has been designed for customers who appreciate minimalism and simplicity. There are many among us who prefer functionality without complications

TATA Punch TATA Punch
TATA Punch Pure Rhythm

Pure - Rhythm Pack

  • Floating 3.5" screen infotainment
  • 4 speakers + steering audio controls
TATA Punch Adventurious Rhythm

Adventure - Rhythm Pack

  • 7" Touchscreen Harman infotainment
  • 2 tweeters
  • Android Auto/ Apple Car Play
  • Reverse Parking Camera
TATA Punch Dazzle

Accomplished - Dazzle Pack

  • 16" Diamond Cut Alloys
  • LED DRLs
  • Projector Headlamps
  • A Pillar Black Tape
TATA Punch Creative IRA

Creative - IRA Pack

  • iRA- Connected Car Technology

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